As Albanian consumers, we still have the good fortune to have fresh products for the most part ofthe year. An organic product is not just "natural", but it is produced under human influence, inharmony with the environment and social aspects, and creates a viable economic income.Organic farming and typical Albanian products have a bright future in the market. This is themain message that is perceived today throughout the world. To be called bio, a food productshould be grown without synthetic pesticides, no artificial growth hormones, no antibiotics, nochemical fertilizers or genetic modifiers. If you think a product is organic because it's natural,this is partially true. The bio product is a natural product that grows according to specific naturalcycles in a well-treated agricultural land without foreign aggressors that damage the product'scomposition, the environment, but also the end consumers.